Mr. Jérôme Biard will take over the management of Corum Heart Watch Replica and Eterna on 1st of September, which includes the implementation of the overall strategy initiated by the Board of Directors and the general management of the operations of the two brands. Mr. Biard’s 25-year experience in the watch industry will be an asset to the Group’s profitability and diversification.
Corum is a Swiss luxury watch manufacturer and has been founded in 1955. The very popular watch show is that the Admiral’s Cup but Corum has also had success with the coin watch for example. This timepiece was released in the 1960s and has been famous because of its manual wind or quartz movement within a $20 or a $10 coin. Corum is also admired for world premiers where every year limited editions are sold out soon after they are on the industry. Severin Wunderman acquired Corum in 2000. This past year, the Swiss manufacturer introduced a redesigned version in a more traditional round event. At this year’s Baselworld watch fair, Corum introduced yet another variation of the Golden Bridge, in a new, Art Deco-influenced square instance. Here’s a look.The Corum Golden Bridge Rectangle, such as its own round-cased predecessor, is the brainchild of famous designer Dino Modolo. The baguette-shaped, linear-oriented, manual-winding motion, Caliber CO113, is observable in the middle of this open dial and boasts a high amount of engraving and finishes on its 18k gold plate and bridges. It’s surrounded on both sides by 18k gold constructions representing six Roman numerals whose curved shapes and rivets call to mind the architecture of a bridge. The motion’s timekeeping functions are on full screen, with all the spring barrel at 6 o’clock feeding power into the escapement in 12 o’clock. Caliber CO113 has a frequency of 28,800 vph (4 Hz) and a power reserve of 40 hours.
Mr. Jérôme Biard has been working for 16 years at Richemont, in sales and marketing for Vacheron Constantin and Cartier. In 2005, he assumed the role of International Sales Director for Girard-Perregaux and in 2009 was appointed CEO of LPI (Weitnauer Group) – a luxury watch & lifestyle distribution company for the Russian market, as well as Turkey and Brazil, including the creation of a retail division by capitalizing on his vast business development experience.
Mr. Jacques-Alain Vuille will continue to share with Mr. Jérôme Biard the experience he has gained during his 37 years in the company.