One factor is very important to notice with Cartier; unlike most brands, they always had a strong focus on watches that are shaped. Many brands tried to do so — especially in the 1920s and 1930s, where Art-Deco also influenced watchmaking and where we’ve seen several timepieces with rectangular or cushion-shaped watches — but few manufactures achieved to keep this attribute for a hallmark. In fact, if you look at the real collections of brands that are older, there are primarily round watches, whether we talk about sports or dress watches. On the other hand, Cartier’s icons are all shaped-watches and current inventions follow the exact same concept.Of program, the round shape is somehow natural, as a watch normally have hands attached to a central axis and rotating on a dial. But, Cartier’s most influential timepieces all share this idea of being separate from the standard of this round timepiece. Take for instance the Tank and its rectangular case. Recently, the brand introduced a few additional consensual watches, such as for instance that the Ballon Bleu. But again, its not only a round case. Same could be said for the Clé. Shapes are always a part of the design of a Cartier, with several different inspirations and fashion. However, a Cartier is recognizable as so and the elegance of their watches is incontrovertible.