Wilsdorf started a committed marketing push behind Tudor Watches Edinburgh Replica together with the initiation of the Oyster Prince line, although Tudor at the time was indeed designated as a watch that “our (Rolex) agents could sell in a different cost level compared to our Rolex watches,” Tudor has its own group of technical firsts for which it could be proud, its history of scientific investigation (in 1952, 30 Tudor watches joined the Royal Navy on a historic scientific journey to Greenland), and its own group of dedicated collectors. However, it was important that, even in advertising, Tudor seem more approachable than Rolex. So, while an advertisement for a Rolex might show a well-to-do guy playing golf or riding a horse, then a Tudor ad may demonstrate a guy working on a road, or within a mine.Thinking about a guy working in a mine wearing a Tudor today might seem a little silly, but you has to recall that in the 1950s and 60s, each man wore a mechanical watch, also Tudor represented a very genuine, very workable option.So what was the gap between Tudor and Rolex watches back then? The bracelets and cases of Tudor wristwatches were equal to those of a Rolex. In reality, it could be argued that the only real difference, particularly in the ancient days, was the use of motions offered by ETA compared to Rolex-crafted moves. However, because Tudor and Rolex shared a lot – including several model names even – it was hard for Tudor to be considered anything but a less expensive option to a Rolex. They were sold exclusively through micro dealers and had small identity of the own – though they were the first to signal Tiger Woods as an ambassador, prior to leaving TAG Heuer, only to return to Rolex this past year.
Tudor is a brand that is almost synonymous with outdoor activity, from cars to sailing and more. Now, the brand takes the adventurous spirit a step further with the new North Flag collection with in-house-made movement. The line is named for the arctic and Antarctic – extremes of the planet, temperatures and conditions. It was so named for the science exhibitions of the early 1950’s, when the British North Greenland Expedition scientists wore Tudor Oyster Prince watches throughout their experiences in the hostile conditions. As such, the new watch is completely inspired by history, but offers a visionary look to today’s rugged adventures.
The hybrid steel and ceramic watch was developed in house by the brand – with special attention paid to the case material and the all-new movement. In fact, this watch represents Tudor’s first Manufacture-made caliber – the TUDOR MT5621 with a power reserve of 70 hours. In addition to providing the hour, minute and central seconds, it offers an instant date display and power reserve indicator. The variable inertia oscillator features a silicon balance spring and the watch is geared to resist both shock and vibrations thanks to its COSC-certified chronometer status. The self-winding watch with bi-directional winding beats at 28,800 vibrations per hour.
The steel and ceramic case is offered with an integrated bracelet construction. As is typical of Tudor, the North Flag is sold with two bracelet options, including a solid steel satin- and polished-link bracelet and a matt black leather strap with yellow top stitching and lining.