Wilsdorf started a committed marketing push behind Tudor Watches Black Bay Dark Replica with the initiation of the Oyster Prince lineup, although Tudor at the time was really designated as an opinion that “our (Rolex) agents could sell in a different price level than our Rolex watches,” Tudor has its own group of specialized firsts for which it could be proud, its history of scientific investigation (at 1952, 30 Tudor watches joined the Royal Navy to a historical scientific travel to Greenland), and its own set of collectors. However, it was significant that, even in advertisements, Tudor appear more approachable than Rolex. Therefore, while an ad for a Rolex might show a well-to-do guy playing golf or riding a horse, a Tudor advertisement may demonstrate a man working on a street, or in a mine.Thinking about a man working in a mine wearing a Tudor now might seem a little silly, but you has to remember that in the 1950s and 60s, every guy wore a mechanical watch, also Tudor represented a very genuine, very workable option.So what was the difference between Tudor and Rolex watches back then? The cases and bracelets of Tudor wristwatches were equal to those of a Rolex. In reality, it could be claimed that the only real difference, especially in the ancient days, was the use of motions offered by ETA compared to Rolex-crafted movements. However, since Tudor and Rolex shared so much – including several model names – it was challenging for Tudor to be considered anything but a less expensive option to a Rolex. They had been sold exclusively through micro dealers and had little identity of the own – however they were the first to sign Tiger Woods as an ambassador, before leaving TAG Heuer, only to return to Rolex this past year.
We know you love those Tudor timepieces, so we are happy to bring you one of the newest – just unveiled here at BaselWorld 2014. The newest watch, the Heritage Black Bay Reference 79220B is a blend of heritage and authenticity. It is inspired by the brand’s first diver watch, the Tudor Submariner 7922 that was launched in 1954. It also fulfills the needs of water adventurers thanks to a “Big Crown” that recalls the reference 7924 introduced in 1958 to make turning the crown easier. Additionaly, it blends features from pieces dating back to 1970s with its angular hands known as “Snowflakes.”
The Heritage Black Bay Reference 79220B isn’t all vintage, though. Its bold 41mm steel case is accented with an updated midnight blue anodized aluminum crown tube bezel that is deeply alluring. It is sold with interchangeable bracelets. Making the watch a real keeper in terms of aesthetics is the high-tech feel thanks to the deep-black dial, silver luminescent hour markers and unidirectional rotating bezel in midnight-blue, matching the color of the crown tube. It is powered by a self-winding mechanical movement, the Tudor Caliber 2824. The watch is water resistant to 200 meters and is sold with both an adjustable black-and-blue fabric weave strap and with a choice of either a midnight-blue distressed leather strap or a stainless steel bracelet. We will bring you more about Tudor soon, stay tuned.